On 02 July 2021, the first HFM-Pop-Up was held as an online panel discussion on the topics of animation, education, and new forms of presentation for media and film art. The one-hour discussion between the artists Shoko Hara and Weija Ma as well as Ulrich Wegenast (Artistic Managing Director of the Film- und Medienfestival gGmbH and HFM Board Assessor) was moderated by Jens Gutfleisch (Head of FilmCommission Region Stuttgart and HFM Board Assessor).